The i won the 2007 Car of the Year award from the Japanese Automotive Researchers and Journalists Conference (RJC) and two other “Car of the Year” awards, from the Carview Corporation website and the Consumer’s Choice. It also won the “Most Advanced Technology” Special Achievement Award at the 2006–07 Japan Car of the Year awards, where it was nominated unsuccessfully in the overall Car of the Year category, and ranked first in the Japan Mini-Car APEAL Study published by J.D. Power Asia Pacific in October 2006, with a higher score than any previous winner.

Aside from the 2006 Good Design Grand Prix, its style won Design Awards from the Japan Automotive Hall of Fame(JAHFA), and the magazines Popeye and Car Styling.

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